Tere Stouffer, Global Head of Marketing, JA Worldwide

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With degrees in engineering, English literature, and creative writing, Tere Stouffer began her career as the first female engineer ever hired worldwide by Alps Electric, a Japanese multinational electronics manufacturer.

Six years later, she went to work for the iconic For Dummies book series, specializing in computer and tech books, and spent a decade in publishing as an author, editor, and editorial manager. Tere edited more than 150 trade-book titles—including a number of bestsellers—which have sold tens of millions of copies worldwide, and has also authored or co-authored 20 books of her own, including The Everything Budgeting Book, Marathon Training For Dummies, and The Complete Idiot’s Guide to the World of Harry Potter.

Tere shifted her focus to the nonprofit world in 2008. As digital-content strategist for one of the largest NGOs in the United States, her efforts at Girl Scouts of the USA were awarded “Overall Grand Champion” at the inaugural Wharton/Ernst & Young Social-Media Leadership Awards, based on explosive growth in social media on a shoestring budget. In addition to managing all aspects of digital media for GSUSA, Tere designed the organization’s 100th-anniversary digital campaign that engaged millions of alumnae. She also crafted content for girlscoutcookies.org and the Girl Scout Cookie App in support of the organization’s $800-million annual fundraiser, and created digital-marketing campaigns for National Girl Scout Cookie Day and the Girl Scout Cookie Nestlé Crunch Bar, which was named AdWeek/Parham Santana's “Best Brand Extension of the Year.” Tere wrote copy for Girl Scouts licensed product packaging, designed campaigns to launch studies from the Girl Scouts Research Institute, created the first-ever volunteer handbook for the organization’s one-million volunteers, and developed GSUSA’s online volunteer orientation and app.

Tere has completed all the coursework toward an MFA in Writing for Children and is busy researching, writing, and revising her first novel, which will serve as her thesis.