JA Brand Center

JA BOILERPLATE

Short version:
Delivering more than 23 million student experiences each year through 790,000+ teachers and business volunteers, JA Worldwide is one of few organizations with the scale, experience, and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders.

Longer version:
Delivering more than 23 million student experiences each year through 790,000+ teachers and business volunteers, JA Worldwide is one of few organizations with the scale, experience, and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders.

Through hands-on programs in entrepreneurship, work readiness, and financial capability, JA equips young people with the skills most in demand by employers today: problem-solving, adaptability, teamwork, communication, and digital literacy. Students engage in practical learning experiences, navigate real-world financial decisions, build digital confidence, practice leadership, and collaborate across cultures and perspectives.

Adding education + employment context:
Delivering more than 23 million student experiences each year through 790,000+ teachers and business volunteers, JA Worldwide is one of few organizations with the scale, experience, and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders.

Through hands-on programs in entrepreneurship, work readiness, and financial capability, JA equips young people with the skills most in demand by employers today: problem-solving, adaptability, teamwork, communication, and digital literacy. Students engage in practical learning experiences, navigate real-world financial decisions, build digital confidence, practice leadership, and collaborate across cultures and perspectives.

Sitting at the intersection of education and employment, JA brings schools and industry closer together, ensuring that young people are prepared not only to enter the workforce, but also to shape it. As economies shift and automation accelerates, JA provides a pipeline of talent that is not only technically capable, but entrepreneurial, resilient, and ready to grow with the workforce of tomorrow.

JA SYMBOL

From our earliest days, Junior Achievement has used flight to express what's possible when young people gain skills, confidence, and agency. The original JA lockups launched in 1919 and 1941 featured wings as a visual symbol—signaling movement, aspiration, and the ability to rise, which has remained central to the JA brand ever since.

Indeed, when our students soar, they don’t do so alone. They are shaped by teachers, volunteers, and other role models—and they, in turn, shape those around them, sharing their newly acquired skills and a confident mindset.

For this reason, the JA symbol has evolved from a single soaring bird used in 1919 and 1941 into a flock of six birds today, representing JA students and the other young people they impact along their journey. We also borrowed lines and angles from the 1967 JA symbol introduced, borrowed the kite logo launched in 1955) through the negative (white) space of the JA global symbol, and maintained a strong connection to our longest-running symbol, the JA triangle, launched in 1986.

JA’s symbol honors our long and impactful history while moving us confidently into the future.

SYMBOL: FULL COLOR

The full-color symbol on a white background is a striking image. 

NOTE: If you are printing the JA symbol exceptionally large—such as on a wall, on the side of a building, or on a billboard—use the “Perfect JA Symbol for Large Signage” folder.

SYMBOL: MONOCHROME

For a monochrome symbol, one half of each bird is set as a solid color, while the left side uses the same color but is 50% transparent.

SYMBOL: SOLID COLOR

For more of a pop, apply a solid color or outline to the JA symbol  (top row) or apply a variety of colors to birds within the symbol (bottom row). Note the "rainbow" symbol and "holiday" symbol, to be used during seasonal celebrations.

JA WORLDWIDE LOGO LOCKUPS

REGIONAL OPERATING CENTER LOGO LOCKUPS

COLOR PALETTE

The wide-ranging JA color palette is the cornerstone of our brand identity. You may use the 17 JA colors in any combination. Real-World Red, however, should be used in very small amounts, only as an accent color.

Please consider the following: 

• Except in co-branding situations (in which the JA brand is merged with a partner's brand for a specific initiative), no colors outside the palette should ever be used.

• If you need a broader palette, combine JA’s brand colors as gradients.

• Do not lighten or wash out our brand colors. If you need a lighter tone, use one of the soft hues.

• Ensure adherence to accessibility guidelines, so that your images are readable to those who are sight-impaired.

SOFT HUES

BRIGHT/INTENSE COLORS

MUTED/MEDIUM TONES

DARK TONE/TEXT

POP OF COLOR (use sparingly)

TYPEFACES

MONTSERRAT: JA’S BRAND FONT

CUSTOM JA FONTS

JA custom fonts have been designed just for JA. Download these fonts to your computer and use it as you would any other font. You can change color and size as you would with any typeface. The exception is JA Texture, which does now allow you to change the font color.

JA FONT GRAPHICS

A font pattern is not a regular font but a series of graphics that look like fonts. Font patterns cannot be downloaded as .ttf or .otf files. Instead, each image needs to be downloaded and put together to form words. 

ICONS

JA icons offer a branded, youth-friendly, modern graphic that’s unique to JA. We offer icons in three versions:

• Full color, made up of Boundless Blue, Empowered Yellow, and Enterprise Aqua: Use on white or Possibility Pearl backgrounds

• Light color, made up of Possibility Pearl, Optimistic Ice, and Reach for the Sky Blue: Use on dark backgrounds (such as Immersive Blue-Black, Boundless Blue, Adaptable Azure, Transforming Teal, or Sustainable Forest)

• Dark color, made up of Immersive Blue-Black, Boundless Blue, and Transforming Teal: Use on light backgrounds (such as Optimistic Ice, Reach for the Sky Blue, Confident Cream, or Empowered Yellow)

Note that there are nearly 200 different icons in each of the three color schemes. The ones shown here are only examples.

PHOTOGRAPHY

Photography showing young people is an important element of our global brand:

• Close-up photos that zoom in on facial expressions (concentration, surprise, confidence, joy, etc.), with the background either blurred or a solid color from the color palette.

• Action photos that exude real energy (jumping, laughing, dancing, reacting to good news, etc.). These photos may be used alone or interlaced into the symbol or into typography.

• Group photos that communicate joy, camaraderie, diversity, and inclusion, making a special effort to look for differences in age, ethnicity, disability, gender expression, and more.

When requested, JA Worldwide will package JA photos for use in your annual report, on your website, or in other promotional materials.

DUOTONE PHOTOS

Use duotones to create a consistent color among your designs, as well as adding a modern aesthetic. We’ve created 18 duotone pre-sets for Photoshop, and you don't need any experience to use these. Here’s how to create quick duotones in Photoshop:  

Step 1: Open an image in Adobe Photoshop, and then click Image -> Mode -> Grayscale.

Step 2: Click Image -> Mode -> Duotone.

Step 3: In the dropdown menu under the gear symbol, choose Load Preset.

Step 4: Choose your preferred color preset from the Duotone Presets folder; for example, Aqua-Turquoise preset.

Step 5: Click OK.

Step 6: Convert the image into RGB mode by clicking Image -> Mode -> RGB.  

You can formulate duotones in Canva by combining any two or more of our brand colors. 

Note that duotones are named by their JA color palette name. “GBHoF” refers to the Global Business Hall of Fame.

“THIS IS JA” VIDEO

2025 ANNUAL REPORT AND FACTBOOK

You can also view the annual reports of our six regional operating centers:

JA Africa | JA Americas | JA Asia Pacific | JA Europe | INJAZ Al-Arab JA MENA | Junior Achievement USA