Tere Stouffer, Chief Marketing Officer, JA Worldwide
Tere began her career as the first female engineer ever hired by Alps Electric (a Japanese multinational electronics manufacturer), and then moved into management consulting, specializing in automation, human factors, and user experience.
Seven years later, after earning additional degrees in English literature and creative writing, she went to work for the iconic For Dummies book series, specializing in computer and tech titles, and spent a decade working as an author, editor, and editorial manager. Tere has not only edited 150+ trade books—including a number of bestsellers that have sold tens of millions of copies worldwide—but also authored or co-authored 20 books of her own, including The Complete Idiot’s Guide to the World of Harry Potter, three editions of The Everything Budgeting Book, and a number of fitness and travel books.
Tere shifted her career focus to NGOs in 2008. As digital-content strategist for one of the largest nonprofits in the United States, her efforts at Girl Scouts of the USA were awarded “Overall Grand Champion” at the inaugural Wharton/Ernst & Young Social-Media Leadership Awards, based on explosive growth in social media on a shoestring budget. In addition to managing all aspects of digital media for GSUSA, Tere designed the organization’s 100th-anniversary digital campaign that engaged millions of alumnae. She also crafted content for girlscoutcookies.org and the Girl Scout Cookie App in support of the organization’s $800-million annual fundraiser, and created digital-marketing campaigns for National Girl Scout Cookie Day and the Girl Scout Cookie Nestlé Crunch Bar, which was named AdWeek/Parham Santana's “Best Brand Extension of the Year.” Tere wrote all copy for Girl Scouts licensed product packaging, designed campaigns to launch studies from the Girl Scouts Research Institute, created the first-ever volunteer handbook for the organization’s one-million volunteers, and developed GSUSA’s online volunteer orientation and app.
As CMO of JA Worldwide, Tere and her team are responsible for JA’s global brand and visibility; all of JA Worldwide’s web, social media, print, and advertising content; global marketing campaigns and initiatives; production of global events; and communication and collaboration among JA regional operating centers, member countries, and local areas.
Tere splits her time between Petoskey, Michigan, and Knoxville, Tennessee (both located in the United States).