Modern Achievement Expands to Three New International Markets
May 9, 2025
Modern Achievement, the bestselling book for aspiring leaders by JA Worldwide CEO Asheesh Advani and pioneering business educator Marshall Goldsmith, is launching foreign-language editions and international editions in three countries this month. With illustrations by award-winning designer Ayse Birsel, Modern Achievement invites leaders of all ages to rethink the definition of achievement and what it means to set goals and succeed in today’s dynamic world.
Available in print, ebook, and audiobook editions from major booksellers, Modern Achievement blends personal reflections, practical advice, and stories from JA alumni, young leaders, and established leaders from around the world. At its heart, the book encourages readers to embrace a reimagined path to leadership grounded in values, purpose, and possibility.
While the book has been available online on Amazon globally following its launch in the US and Canada, it will now reach even wider audiences in international bookstores and foreign languages:
Modern Başarı launched in Türkiye through Genç Başarı Eğitim Vakfı (JA Türkiye), in partnership with Kapital Media Group. Now available online and in distinguished bookstores across the country, the publication represents the culmination of a ten-month journey that began during a conversation with Asheesh at Gen-E 2024. This new edition aims to inspire young leaders across Turkey with stories of role models, an entrepreneurial mindset, and lasting values passed down through generations. Read the Turkish announcement.
In India, Modern Achievement launches May 10 with the support of Jaico Publishing House. Watch the launch announcement.
The Romanian edition, Reușita În Vremurile Moderne, will be available this summer following a May launch event organized by JA Romania. (Stay tuned to this blog post for photos of the launch event later this month.)
This effort reflects the shared commitment of JA Worldwide, the authors, and the JA network to improve upon outdated notions of success and achievement for the next generation. The authors and the illustrator have donated all the proceeds from launch events and royalties from global book sales to JA chapters.
Praise for Modern Achievement
“I love the framework in Modern Achievement as it allows each individual to find lessons for life based on their unique strengths and goals. Young people everywhere will enjoy this book.”
—Anupam Kher, Award-winning Bollywood actor, director, and international best-selling author of The Best Thing about You is You
“Marshall and Asheesh are the right people at the right time to tackle the important work of modernizing the definition of achievement. They approach the task with humility and ambition in equal measure. This book is a must-read and destined to be a modern classic.”
—Dr. Jim Yong Kim, 12th President of the World Bank
“We all aspire to live to our fullest potential. Read this brilliant book and get the inspiration and tools you need for a life of true modern achievement!”
—Sanyin Siang, Executive Director, Coach K Center for Leadership and Ethics at Duke University and author of The Launch Book