June/July 2025 CEO Letter
Dear colleagues,
Earlier this month, I had the privilege of attending JA Europe’s marquis annual event, the Gen-E entrepreneurship festival with over 1,000 students, teachers, and JA supporters. While in Athens, Greece, for the event, we also held board meetings for JA Worldwide and JA Europe, bringing the board members together for alignment and strategic planning. It was a week filled with inspiration—from student pitches to deep strategy discussions—and reminded me of how global our movement truly is. You can read more about the visit and view photos in my recent post here.
As we close out our 2025 fiscal year and the final chapter of the “Boundless” Strategic Plan (2023–2025), I find myself reflecting not only on what we’ve achieved, but how we’ve achieved it. The strategy cycle was never just about targets. It was about deepening our collective impact, staying true to our values, and remaining adaptable in a rapidly changing world.
Thanks to your extraordinary commitment and creativity, we’ve reached a new milestone: the JA network has surpassed our goal of increasing from 15 million to 20 million student learning experiences annually by FY 2025. With a network-wide average annual growth rate of 15% since the start of the strategic plan cycle, we reached 19.9 million in FY 2024 and preliminary data indicates we’ve significantly exceeded our goal for FY 2025. (Final numbers will be shared in November after we complete our quality control from JADE submissions this summer.)
But we also recognize that this growth has not been uniform. Many JA member locations have experienced remarkable expansion in both revenue and impact, while others faced headwinds—from wars and geopolitical instability to economic pressures, natural disasters, or leadership transitions. But through it all, the spirit of OneJA has held strong. We stand together, support one another, and rise through challenges as a global family.
I am particularly proud of the support provided by JA Europe and JA Americas to several JA member locations impacted by USAID cuts. In Europe, the JA network is grateful to Johan Andresen and John Fredriksen for their generous contribution to support JA in Georgia, Moldova, North Macedonia, Ukraine and Serbia following the unexpected termination of USAID grants. In Americas, the ROC supported our work in Nicaragua directly from unrestricted funds following the news about USAID.
Accelerating Digital and AI Integration
In previous monthly CEO letters, I have written about the evolution of our delivery model. We’ve come a long way from relying solely on traditional school-based channels. Today, 19% of student experiences are delivered directly to youth, and radio and TV now make up 10% of Inspire experiences, particularly in Africa where reaching youth solely in schools is limiting our impact.
Thanks to the efforts of the JA network, we’ve scaled blended and digital learning, invested in innovations such as JA Boost (AI mentor agents), and expanded our reach with WhatsApp chatbots (in Americas), INJAZ Campus (in MENA), and JA DEEP (in Africa) to name just a few. More than 100 educational videos support the modernized JA Company Program with support from PMIEF and initial rollout experiences and training in MENA, Americas, and Asia Pacific regions. We have also deepened our partnership with Goodwall, providing a mobile-first partnership with an award-winning ed-tech company with values that are aligned with JA.
Empowering the Underserved
The most powerful stories I hear from across the network are about young people—especially those in underserved communities—who are discovering new opportunities through JA. The 10 Million African Girls (10MAG) campaign in Africa is not only aspirational but deeply personal for the girls it serves. I met some of these young women at the JA Africa Company of the Year competition last year and have seen firsthand their personal transformations from JA’s learning experiences.
This past year, we reached 6.3 million underserved youth, the highest in our history. As we look for continue growth in that segment, we re-launched JA in Pakistan, began exploratory efforts to launch in Bangladesh, and expanded to new countries such as the DRC, Togo, and Cameroon, thanks to support from Z Zurich Foundation. And we launched JA in Rwanda with stable multi-year funding.
Cultivating Partnerships for Scale and Sustainability
Over the last few years, our partnership model has matured. Instead of seeking only financial support, we are now co-creating with ministries of education, corporations, foundations, and entrepreneurs. Over 80% of member locations now work directly with ministries or education authorities, and student reach through these channels increased by 20% during the “Boundless” strategic-plan cycle. New and deepened JA Worldwide collaborations this year include IBM, Chanel, Starbucks Foundation, American Express, and most recently, SAP. (Read all about the SAP partnership that will bring mentorship, career discovery, and real-world learning to youth in 31 countries across multiple regions of JA.)
Strengthening OneJA Culture and Brand
In a prior letter about rebranding and alignment, I emphasized that a brand is not just a logo, it’s a promise. Since launching our refreshed brand identity in FY23, you have brought that promise to life. Today, more than 100 countries use JA’s new visual identity and messaging framework. This clarity has elevated our reputation and enabled more consistent data, stories, and messaging about our impact.
Just as important is our cultural alignment. We’ve hosted multiple Global Leadership Conferences with excellent participation, launched JA GO (our staff orientation program with a 9.6 net promoter score, a user-experience metric that measures the likelihood of recommending to a colleague), and funded staff training and leadership development initiatives, including JA Fellows, ROC Stars, and JA LEAD to build a strong, diverse leadership pipeline.
Looking Ahead: 2026–2028
This year, which marks 80 years since the founding of the United Nations and the Bretton Woods Institutions, the world stands at a pivotal crossroads. Traditional engines of progress are being reshaped by rapid technological advances, sustainability imperatives, and shifting geopolitical dynamics. In this moment of global transition, the need for collective pluralism—particularly for organizations and networks that empower the next generation—has never been more critical.
As we move into the next three-year plan, our focus will remain squarely on impact and resilience. The three new strategic priorities are:
Empower Youth Everywhere
Accelerate Digital
Partner for Impact
And we’ll support these priorities by investing in strategic enablers:
Impact Intelligence
Resilience Capabilities
Stakeholder Engagement
The formal launch of the new strategic plan for the JA network will be at the JA Global Leadership Conference (GLC) Rio this November; however, we will be hosting bi-weekly discussions starting in July with the JA network to take questions and to introduce a strategy toolkit developed in partnership with McKinsey. These bi-weekly discussions will be every other Thursday at 8am Eastern time and will be recorded for those who cannot attend.
As we continue our journey, I’m proud to share that JA Worldwide was recently ranked #5 in the annual list of the Top 200 Social Good Organizations in the world. thedotgood summarized JA Worldwide’s social good as follows:
Few such social good organizations have reached their tipping point for scaling, though still growing in spirit and impact, and yet keeping it all human.
JA Worldwide operates and supports an international network of entities addressing the youth, with their hope and desire to contribute to their world. Creativity and innovation flow from every door and window. With JA Worldwide, we are at the heart of the youth workshop of the planet, getting them ready to thrive in an entrepreneur world with more than a single bottom line in mind.
It is massive and impressive, and having a lasting and profound impact precisely because JA Worldwide is having a meaningful conversation with tomorrow’s adults.
You can read more about that recognition here.
I want to thank you for being on this journey with us. Whether you’ve achieved new highs or are still rebuilding after disruption, your dedication to JA’s mission, commitment to learning, and dedication to putting young people at the center of everything we do is what keeps us moving forward.
Until next time,
Asheesh