JA Brand Center
LOCKUPS AND GLOBAL SYMBOL
Founded in 1919, Junior Achievement introduced its first logo with a pair of wings, an emblem of ambition and upward momentum. Over the decades, our symbols continued to express aspiration, with wings featured again in 1941 and, in 1955, the wings evolving into a kite that caught the wind of possibility. In 1967 and 1981, the kite became purposeful angles that demonstrated each student’s journey and the belief that success is built one step, one effort, one skill at a time.
Our current global mark, introduced in 2022, brings the full century together. Five historic symbols are distilled into a single, modern form. Birds that evoke flight and forward motion. Negative space shaped by the geometry of our 1950s kites. Angles consistent with the 1967 design that marked our shift toward global expansion. All built around the triangle that has defined JA for decades.
We also transformed the idea of a solo ascent into something far more powerful: a flock. JA students do not rise alone. They rise with volunteers, mentors, teachers, and the businesses, educational institutions, and organizations that partner with JA. Our students also carry other young people with them as they go, spreading confidence, capability, and possibility into their communities, with benefits extending beyond the individual.
Today, JA’s brand symbol moves the world toward a boundless future shaped by young people who have the skillset and mindset to build thriving communities.
