JA Brand Center

JA Lockups and Global Symbol

Founded in 1919, Junior Achievement introduced its first logo with a pair of wings, an emblem of ambition and upward momentum. Over the decades, our symbols continued to express aspiration, with wings featured again in 1941 and, in 1955, the wings evolving into a kite that caught the wind of possibility. In 1967 and 1981, the kite became purposeful angles that demonstrated each student’s journey and the belief that success is built one step, one effort, one skill at a time.

Our current global mark, introduced in 2022, brings the full century together. Five historic symbols are distilled into a single, modern form. Birds that evoke flight and forward motion. Negative space shaped by the geometry of our 1950s kites. Angles consistent with the 1967 design that marked our shift toward global expansion. All built around the triangle that has defined JA for decades.

We also transformed the idea of a solo ascent into something far more powerful: a flock. JA students do not rise alone. They rise with volunteers, mentors, teachers, and the businesses, educational institutions, and organizations that partner with JA. Our students also carry other young people with them as they go, spreading confidence, capability, and possibility into their communities, with benefits extending beyond the individual.

Today, JA’s brand symbol moves the world toward a boundless future shaped by young people who have the skillset and mindset to build thriving communities.

JA global symbol

JA Worldwide lockups

PNG (transparent) | JPG (on Boundless Blue)

Regional Operating Center lockups:

COLOR PALETTE

The wide-ranging JA color palette is the cornerstone of our brand identity. You may use the 18 JA colors in any combination. Real-World Red, however, should be used in very small amounts, only as an accent color.

Please consider the following:

Except in co-branding situations (in which the JA brand is merged with a partner's brand for a specific initiative), no colors outside the palette should ever be used.
If you need a broader palette, combine JA’s brand colors as gradients.
Do not lighten or wash out our brand colors. If you need a lighter tone, use one of the soft hues.
Ensure adherence to accessibility guidelines, so that your images are readable to those who are sight-impaired.

SOFT HUES

**OPTIMISTIC ICE**
CMYK 22, 0, 7, 0
RGB 194, 237, 240
HEX #C2EDF0
PANTONE 628 C

**REACH-FOR-THE-SKY BLUE**
CMYK 38, 0, 13, 0
RGB 153, 217, 223
HEX #99D9DF
PANTONE 3105 C

**POSSIBILITY PEARL**
CMYK 5, 2, 2, 0
RGB 238, 243, 244
HEX #EEF3F4
PANTONE N/A

**CONFIDENT CREAM**
CMYK 5, 0, 37, 0
RGB 243, 242, 179
HEX #F3F2B3
PANTONE 0131 C

BRIGHT/INTENSE COLORS

**ENTERPRISE AQUA**
CMYK 71, 0, 24, 0
RGB 0, 192, 202
HEX #00C0CA
PANTONE 7466 C

**GRITTY GREEN**
CMYK 31, 3, 86, 0
RGB 187, 209, 83
HEX #BBD153
PANTONE 382 C

**EMPOWERED YELLOW**
CMYK 14, 1, 83, 0
RGB 227, 226, 79
HEX #E3E24F
PANTONE 388 C

**LEADERSHIP LIME**
CMYK 49, 2, 99, 0
RGB 143, 196, 64
HEX #8FC440
PANTONE 368 C

MUTED/MEDIUM TONES

**RESILIENT TURQUOISE**
CMYK 79, 17, 30, 0
RGB 0, 160, 175
HEX #00A0AF
PANTONE 7710 C

**TRANSFORMING TEAL**
CMYK 84, 29, 34, 2
RGB 0, 139, 156
HEX #008B9C
PANTONE 7711 C

**ADAPTABLE AZURE**
CMYK 85, 47, 32, 7
RGB 40, 112, 139
HEX #28708B
PANTONE 7468 C

**BOUNDLESS BLUE**
CMYK 87, 54, 40, 17
RGB 40, 95, 116
HEX #285F74
PANTONE 7707 C

**START-UP JADE**
CMYK 71, 5, 69, 0
RGB 70, 177, 123
HEX #46B17B
PANTONE 7480 C

**GLOBAL GREEN**
CMYK 86, 16, 100, 4
RGB 0, 148, 36
HEX #009424
PANTONE 7482 C

**SUSTAINABLE FOREST**
CMYK 90, 29, 99, 17
RGB 0, 118, 61
HEX #00763D
PANTONE 7726 C

DARK TONE/TEXT

**IMMERSIVE BLUE-BLACK**
CMYK 87, 64, 51, 41
RGB 34, 64, 77
HEX #22404D
PANTONE 7477 C

POP OF COLOR (use sparingly)

**REAL-WORLD RED**
CMYK 0, 78, 70, 0
RGB 246, 95, 78
HEX #F65F4E

FONTS

Montserrat, Our Brand Font:

JA Custom Fonts (all built from Montserrat):

Access JA Texture Fonts (one for each JA brand color)

JA Font Patterns (symbols that look like letters):

“This Is JA” video

thedotgood (NGO Advisor) Global Rankings

For the seventh year in a row, JA Worldwide has been named one of the world’s ten most impactful social-good organizations, earning the #5 spot in the 2025 ranking by Swiss-based thedotgood.

The annual ranking—which began in 2012 under the name NGO Advisor—honors the most influential and innovative organizations in the global social-good sphere. In 2021, NGO Advisor rebranded as thedotgood to reflect a broader view of purpose-driven organizations. Recognizing that terms like “NGO” and “nonprofit” no longer fully capture the energy and direction of today’s changemakers, thedotgood champions the growing ecosystem of SGOs (social-good organizations) that prioritize sustainable impact over traditional metrics.

“From responding to humanitarian crises to focusing on development and advocacy efforts in tandem,” said thedotgood in a recent release, “the boundaries of the sector certainly have been moving and evolving, and are now somewhat blurred and perhaps irrelevant in keeping pace with continuous and rapid changes in our communities. The Top 200 world listing presents the Ivy League of the Social Good Sphere. These SGOs embody and carry out the very enriching and diverse criteria for what results in social profit.”

JA Worldwide has risen steadily in the rankings over the last several years—moving from #7 (2019–2021) to #6 (2022) to #5 (2023–2025). The rankings evaluate organizations across multiple dimensions, including holistic innovation, people-centered governance, global reach, and long-term impact. (Learn more about thedotgood’s rigorous methodology.)

thedotgood summarized JA Worldwide’s social good as follows:

Few such social good organizations have reached their tipping point for scaling, though still growing in spirit and impact, and yet keeping it all human.

JA Worldwide operates and supports an international network of entities addressing the youth, with their hope and desire to contribute to their world. Creativity and innovation flow from every door and window. With JA Worldwide, we are at the heart of the youth workshop of the planet, getting them ready to thrive in an entrepreneur world with more than a single bottom line in mind.

It is massive and impressive, and having a lasting and profound impact precisely because JA Worldwide is having a meaningful conversation with tomorrow’s adults.

“This recognition affirms our belief that investing in young people drives global progress,” said Asheesh Advani, CEO of JA Worldwide. “In a world shaped by rapid technological shifts, demographic trends, and economic uncertainty, JA is scaling up to meet the moment. We’re innovating in how we teach financial health, entrepreneurship, and work readiness—ensuring that young people everywhere gain the skills, mindsets, and opportunities to shape more inclusive, equitable, and thriving communities. Being named a top-ten SGO again this year reflects not just our history or our scale, but our ongoing commitment to future readiness and youth-centered impact.”

Powered by more than 3,500 staff, 700,000+ teachers and business volunteers, and 6,000+ board members across more than 100 countries, JA Worldwide delivered over 19 million student learning experiences in the past year—each one designed to help young people develop the skillset and mindset to build thriving communities.

Explore the full thedotgood World 200 SGOs ranking, which also includes our JA MENA regional operating center (INJAZ Al-Arab) in the rankings at #122, as well as rankings specifically for Brazil, where JA Brasil is listed at #34.

2024 Annual Report and Factbook

You can also view the annual reports of our six regional operating centers: