COLOR PALETTE

The JA broad, wide-ranging color palette is the cornerstone of our brand identity. You may use the 17 JA colors in any combination. Real-World Red, however, should be used in very small amounts, only as an accent color.

Please consider the following: 

  • Except in co-branding situations (in which the JA brand is merged with a partner's brand for a specific initiative), no colors outside the palette should ever be used. 

  • Do not lighten or wash out our brand colors. If you need a lighter tone, use one of the soft hues.

  • Ensure adherence to accessibility guidelines, so that your images are readable to those who are sight-impaired.

SOFT HUES

OPTIMISTIC ICE
CMYK 22, 0, 7, 0
RGB 194, 237, 240
HEX #C2EDF0
PANTONE 628 C

REACH FOR THE SKY BLUE
CMYK 38, 0, 13, 0
RGB 153, 217, 223
HEX #99D9DF
PANTONE 3105 C

POSSIBILITY PEARL
CMYK 5, 2, 2, 0
RGB 238, 243, 244
HEX #EEF3F4
PANTONE N/A

CONFIDENT CREAM
CMYK 5, 0, 37, 0
RGB 243, 242, 179
HEX #F3F2B3
PANTONE 0131 C

 

BRIGHT/INTENSE COLORS

ENTERPRISE AQUA
CMYK 71, 0, 24, 0
RGB 0, 192, 202
HEX #00C0CA
PANTONE 7466 C

GRITTY GREEN
CMYK 31, 3, 86, 0
RGB 187, 209, 83
HEX #BBD153
PANTONE 382 C

EMPOWERED YELLOW 
CMYK 14, 1, 83, 0
RGB 227, 226, 79
HEX #E3E24F
PANTONE 388 C

LEADERSHIP LIME
CMYK 49, 2, 99, 0
RGB 143, 196, 64
HEX #8FC440
PANTONE 368 C

 

MUTED/MEDIUM TONES

RESILIENT TURQUOISE
CMYK 79, 17, 30, 0
RGB 0, 160, 175
HEX #00A0AF
PANTONE 7710 C

TRANSFORMING TEAL
CMYK 84, 29, 34, 2
RGB 0, 139, 156
HEX #008B9C
PANTONE 7711 C

ADAPTABLE AZURE
CMYK 85, 47, 32, 7
RGB 40, 112, 139
HEX #28708B
PANTONE 7468 C

BOUNDLESS BLUE
CMYK 87, 54, 40, 17
RGB 40, 95, 116
HEX #285F74
PANTONE 7707 C

START-UP JADE
CMYK 71, 5, 69, 0
RGB 70, 177, 123
HEX #46B17B
PANTONE 7480 C

 

GLOBAL GREEN
CMYK 86, 16, 100, 4
RGB 0, 148, 36
HEX #009424
PANTONE 7482 C

SUSTAINABLE FOREST
CMYK 90, 29, 99, 17
RGB 0, 118, 61
HEX #00763D
PANTONE 7726 C

 

DARK TONE/TEXT

IMMERSIVE BLUE-BLACK
CMYK 87, 64, 51, 41
RGB 34, 64, 77
HEX #22404D
PANTONE 7477 C

 

POP OF COLOR (use sparingly)

 

REAL-WORLD RED
CMYK 0, 78, 70, 0
RGB 246, 95, 78
HEX #F65F4E

FONTS

Montserrat: JA’s brand font

Custom JA fonts

JA custom fonts have been designed just for JA. Download these fonts to your computer and use it as you would any other font. You can change color and size as you would with any typeface. The exception is JA Texture, which does now allow you to change the font color.

Download JA Texture fonts

Download JA Outline font

Download JA Stencil font

Download JA Multicolor font

Download JA Youth font

Download JA Youth Multicolor font

JA font graphics

A font pattern is not a regular font but a series of graphics that look like fonts. Font patterns cannot be downloaded as .ttf or .otf files. Instead, each image needs to be downloaded and put together to form words. 

Download JA Geo font pattern

Download JA Bird font pattern