Brad Geddes

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Brad Geddes is President and CEO of Zucora Inc., Canada’s leading provider of retail service programs for the home furnishings industry.

Driven by a keen interest in emerging technologies, Brad’s entrepreneurial interests have focused on providing solutions for businesses in the distribution, publishing and retail industries. Throughout his career, Brad has created several start-ups, acquired established businesses, and implemented unique exit strategies.

In 2011, the Geddes family (including Brad’s three adult children) acquired the 30-year old Zucora business and transformed it into Canada’s largest provider of product-protection programs, offering related services and associated products for the home-furnishings industry.

With a team of more than 40 employees, supporting thousands of associates across Canada, Zucora is currently pursuing its next 10X growth phase by deploying emerging technologies for the digitally connected home.

In addition to leading the Zucora team, Brad’s other interests include serving as a entrepreneurial mentor for MBA Students at the Ivey School of Business at the University of Western Ontario, a volunteer Board Member with Junior Achievement of London & District (JA), and as a member of JA Worldwide’s Global Council. JA is the world’s largest nonprofit educational organization that fosters work readiness, financial literacy, and entrepreneurship for young people so that they can achieve success in the global economy.

And when he isn’t traveling to various parts of the world, scuba diving, or training for the occasional triathlon, Brad and his wife, Sherry, enjoy spending as much time as they can with their family and three energetic grandsons.